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Effective Communication
Course Overview
The Effective Business Communication course is ideal for those who wish to gain an understanding of the principles and practice of effective business communication. It is designed to equip students with the knowledge of good practice with a variety of communication methods, to select appropriate communication methods and identify ways of improving their own personal communication skills
This course has been independently accredited as being equivalent to level 2 on the National Qualifications Framework (NQF) which means it is comparable to a GCSE.
Previous experience required: No
Course level: Level 2 NCFE (What does this mean?)
Study hours: 60
Length of course: 12 months
Tutor Support: 12 months (can be extended)
Tutor marked assignments: Yes
Final exam: No
Instalment plan available: Yes
Course Outline
The course is divided up into six modules, as follows:
Module 1: The Essentials of Communication
The Importance of Good Communication
Modes of Communication
The Key Elements of Communication
The Whole Message
What Does the Recipient Expect?
Module 2: Sending Informal Messages
Memoranda ('Memos')
Electronic Mail (Email)
Text Messages
Facsimiles or 'Faxes'
Module 3: Sending Formal Messages
Letters – The First Impression
Letters – Greetings and Sign-Off
The Details
Letters – Writing Clearly
Letters – Writing Accurately
Formal Emails
Reports and Proposals
Reviewing Formal Letters and Reports
Reports
Module 4: Two-Way Communication
The Telephone
Using the Answer Phone
Using the Mobile Phone
Face-to-Face Meetings
Module 5: Presentations
Presentation Skills
First Impressions,
Explaining Your Points Clearly
Humour
Inviting Discussion
Ending the Presentation
Module 6: Advertising
Press Releases
Newspaper Advertisements
Web Sites
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